NHS | BCOC
Stop-animation ad for the NHS website, ‘Be Clear on Cancer’ Skin Cancer Campaign To tackle a hard and complex subject such as cancer, the NHS needed a video that would give medical advice but still be engaging. For our stop-frame animation we have papercrafted a human organism to easily illustrate information and also to take away the taboo of getting yourself checked. CREDITS Client: NHS Agency: M&C Saatchi Directed by Nearly Normal Creative Direction Jaime Kiss & Saulo Jamariqueli Producer Joost Zoetebier Art Direction Jaime Kiss Art Department Victoria Bee Jess Deacon Assistants Sophie Hardcastle Hannah Miles Kelsey Layne Animators Jess Deacon Matias Liebrecht Director of Photography Arash Fatehi 3D Pre-Visualisations Saulo Jamariqueli Victoria Bee Post Production Saulo Jamariqueli Rotoscoping Sam Kerridge
