In our second project for Rede Globo’s new online service, we produced a 30 seconds animation called O Maior Conteúdo (The Biggest Content). Once again, the piece was created entirely from paper and shot using stop-motion. Taking the experience gained from producing our own independent short film, Dois, we were able to create delicate layered sets and silhouettes to tell a very poetic tale.
Stop-frame animation for an online campaign in Brazil.
Stop-frame animation for an online campaign in Brazil.
Maior Conteúdo
Rede Globo, the largest Brazilian TV channel (and fifth worldwide), commissioned us to produce this 30 seconds animation to launch their new online campaign. O Maior Conteúdo (“The biggest content”) was produced entirely in paper-craft and shot in stop-motion.
Our team designed refined paper sets and silhouettes for this poetic little story. We drew on our experience with layering paper in our independent short film Dois, and animated flat planes of paper layered to produce big flowing scenes with intricate detailing.
Credits
Client: Rede Globo
Directed by Nearly Normal
Creative Direction: Jaime Kiss & Saulo Jamariqueli
Producer: Jaime Kiss & Saulo Jamariqueli
Art Direction Jaime Kiss, Saulo Jamariqueli and Clayton Junior
Director of Photography: Jaime Kiss & Saulo Jamariqueli
Soundtrack Composer: Luca Sammuri
Sound Design: Luca Sammuri, Saulo Jamariqueli
